Monday, April 25, 2011

Re-cap from New Communication Technologies

The topics of this course include:

·         Understanding technology and looking at it as a technical component.
·         How new comm. Tech. relates to the users.
o   Organizational, socioeconomic  and social structures
o   How people want to be a part of new comm. Tech.
o   The existence of the hardware is embedded in ourselves.
·         What we associate with the gadget become more than the gadget itself.
·         Sociopolitical and cultural uses for different technology
o   Why people want to use these technologies
·         Social media and how it has become a digital crowd-sourcing platform.
·         New comm. Tech is faced with enabling factors and limiting factors.
·         Motivating factors and how they relate to social media
·         Diffusion of innovation: Risk takers, laggards, etc.
·         Shirky: It takes a village to find a phone
o   Society changes once we change the way we communicate
·         Flatteners of the world
o   Socialism as an ideology and the collapse of that ideology in the Soviet Union
o   Information flow.
o   Netscape and the internet – In-sourcing and outsourcing
§  Bridged gaps in communication
§  Couldn’t be restricted
·         Globalscapes
o   Being able to use the internet to see the world without leaving home.
o   Movement of people without restrictions and unknowingness
·         Digital Diaspora
o   Indians who came and occupied areas of Hispanics.
o   Unprecedented flow of information that was previously impossible
o   Digital marginality, empowerment, displacement
o   Exclusion embedded design
·         Users of the world unite
o   Challenges and opportunities of social media
·         Media ethics
o   Washington Post reporter tweeting about Ben Rothlesburger
o   How do you identify ethics?
o   What is ethical is not always legal
§  Establish the fact involved
§  Determine stakeholders
§  Establish values
§  What are the competing variables
·         Challenges and opportunities of covering a crisis
o   Ushahidi-Hati
o   Mapping and how it can help people
·         Citizen Journalism
o   Cell phone videos
·         Drugs, cellular telephones and privacy in Canada
·         Blogosphere in India
·         Twitter and its fan base
Conducting research and conceptualizing the idea
Gathering data and reviewing it
Placing ones ideas with what others have written
Difference between data and literature review
Communicating what the content means
Form in which you disseminate the information

Friday, April 22, 2011

Infographic: Facebook vs. Twitter Demographics

This article is absolutely stunning. Looking at the facts and figures of how many people actually use social media outlets such as Facebook and Twitter makes you wonder why anyone would ever oppose using social media. The current number of people who use Twitter is 106 MILLION. That, to me, is incredible. But when you read on and you see that Facebook currently has 500 MILLION users, that blows Twitter out of the water. Looking at the graphs, the fact that 41% of all Facebook users log in to Facebook EVERY DAY and the majority are 18-34. This is a no-brainer for marketers who are targeting this demographic. People keep saying that social media is killing journalism and that it is a giant waste of time... but in reality, social media is becoming the new journalism... it is becoming an amazing outlet for marketers to utilize.